Tooth Bleaching
Smile, you’re in the dental care Isle
ONE thing I've been genetically blessed with is good teeth. Lousy eyes, but great pearly whites. So maybe that's why I was slow to catch on to the oral hygiene revolution overtaking this country.
Powered toothbrushes that sell for more than $100. Whiteners. Mouthwashes that do double duty by preventing cavities or controlling tartar or gingivitis. Toothpaste in every conceivable flavor. "People want teeth like Chiclets," said Katie L. Dawson, president of the American Dental Hygienists' Association and a clinical hygienist for the last 30 years. The makeover shows, she thinks, are a large part of the reason oral hygiene - especially whitening - has become so popular.
As dental care has started moving from being a necessary but boring chore to another way to be glamorous, more and more products are moving onto shelves.
A visit to the toothbrush aisle in the neighborhood drugstore has become a long, drawn-out affair. For consumers, confusion abounds about what to buy, and whether, in fact, most of these items are essential.
"It's mind-boggling - you need an advanced degree," said Carol Hall of Pelham, N.Y. "There's been a baffling product explosion. There's toothpaste with whitening, toothpaste with cavity prevention. And if you want to get me crazy, talk about toothbrushes. I stick with manual toothbrushes, and even that's confusing. I'll come home with what I think is a deal on toothbrushes, and then I open them and realize I bought extra-long medium, not extra-long soft."
No wonder consumers are bewildered. According to the Datamonitor Productscan Online database, which monitors the introduction of products, 112 new toothpastes were sold in 2004. Figures from Intelligent Resources Inc. show that Americans spent $1 billion worth on toothpaste over the last 52 weeks, $439.7 million on manual toothbrushes and $194.6 million on powered toothbrushes. That number includes drugstores and supermarkets, but excludes Wal-Mart.
Dr. Kimberly Harms, consumer adviser for the American Dental Association and a dentist in Farmington, Minn., knows that people are perplexed, saying, "We call it the dental aisle of confusion."
She suggests that patients ask their dentists during regular checkups what is essential for oral hygiene and what is unnecessary. Do they have a lot of tartar buildup? Do they have sensitive teeth? Pick the products that address specific needs.
The first thing is to make sure the toothbrush can be held comfortably, whether it is manual or powered.
Then brush longer - most dentists recommend two minutes - and well enough to do the job.
"All you really need is a manual toothbrush, a bit of floss and some time," Dr. Harms said.
So why do I feel I am missing something by not buying the IntelliClean System from Philips Sonicare and Crest, which retails for around $130? Introduced earlier this year, it is a toothbrush that pumps liquid toothpaste directly onto the bristles before and during brushing. It also has a signal every 30 seconds to move to another quadrant of the mouth, and a two-minute timer. It also, according to news releases, brushes three times faster than other leading power toothbrushes.
On the other hand, that much dental hygiene before bedtime might make it hard to get to sleep.
The fact is, although people may love their high-powered toothbrushes, there is no evidence that they do a better job than manual ones.
Earlier this year, the Cochrane Collaboration, a British-registered nonprofit organization focusing on health care, released a review of 42 trials comparing the two types of toothbrushes.
"In most cases, manual toothbrushes remove as much plaque as their expensive electronic counterparts, and protect just as well against inflamed gums," the researchers said in the report.
The only exceptions were electric toothbrushes with rotating-oscillating heads, which rotate in one direction and then another; these did prove to be more effective.
Experts say powered toothbrushes may be good for people who have arthritis or problems with manual dexterity, or for those who rush through their brushing.
Tooth Bleaching System
35% Carbamide Peroxide Gel
Here's How Tooth Bleaching Works
A tooth bleaching gel is placed in a tray that fits over your teeth. As the active ingredient in the gel,
carbamide peroxide, is broken down, oxygen enters the enamel and bleaches the colored substances. The structure of the tooth is not changed; only the tooth is made lighter and whiter. Fillings, Crowns, and Bonding will not lighten.
How Does This Tooth Bleaching System Compare to Crest
Whitestrips?
Crest White Strips are a new plastic strip that is coated with Hydrogen Peroxide and placed across the front teeth. The strips do work...sort of. Tests by Crest show that teeth are lightened an average of 1 to 2 shades (compared with 4-6 shades) They also cause the Mr Ed effect. where the front teeth are whitening and the visible premolars are still dark. In short you will see very limited results with this product.
How Long will the Teeth Whitening Last?
For most people, the teeth whitening treatment is long-lasting. Exposure to coffee, smoking, red wines, and some medicine products will gradually darken teeth again over time. After an initial treatment, most people do
teeth whitening touch-ups one day about every 3-6 months.
Dental Office
Strength Teeth Whitening
Same system and the same professional strength as sold through
dentists for $200-$600
10cc's of 35% Carbamide
Peroxide Gel
2 Thermoforming Mouth Trays
Complete Instructions
 Syringe with 2 Mouth Trays
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 Syringe only
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